The adage, “necessity is the mother of invention,” has never been truer than in these unusual times. While there is no minimizing the devastating human and economic impact of the COVID-19 crisis, the pandemic has undoubtedly accelerated digital transformation across the world and opened our eyes to the possibilities offered by technology solutions to enhance and support our lives, and also sustain and grow our businesses.The pandemic has propelled organizations toward redefining their “new normal” and barriers that were previously in the way of technology transformation have been found wanting without the option of alternatives.

Grow Your Business During the COVID-19 Crisis: Yes, you can with technology! A volatile economy can create just as many opportunities as it destroys. Depending on the industry you’re in, some losses are unavoidable, but for many entrepreneurs, it’s about minimizing your losses and finding ways to capitalize on opportunities. Of course, this doesn’t mean taking advantage of the vulnerable by selling basic necessities at marked-up prices. It does mean making strategic decisions that will leave your business stronger at the other end of this challenge. Whatever you decide, it’s important to make data-driven decisions and anticipate the outcomes of your decisions based on insight and analytics.

“necessity is the mother of invention,”

STEP TO TAKE AS A BUSINESS OWNER LEVERAGING ON TECHNOLOGY

• ESTABLISH A WORK FROM HOME POLICY, IF POSSIBLE: Thanks to technological innovations which makes it easy to work from home with plenty of people already working remotely, there are a lot of free tools business owners can utilize so that teams can stay in touch and keep working even if they aren’t in the same place to communicate (via email, Slack, or video call, for instance), and what deliverables each team member is responsible for completing.

• SHIFT YOUR SALES STRATEGIES ONLINE: With social distancing being the preventative measure to contain the crisis, investing or reallocating resources to different sales channels may be the opportunity you have overlooked, until now. As storefronts shuttered their doors and workers stayed in place, savvy business owners shifted their sales strategy to avoid heavy losses.

• COMMUNICATE TRANSPARENTLY WITH YOUR CUSTOMERS: Don’t despair about the current craziness in the world. You need to deliver relevant, timely content that solves customers’ immediate and long-term challenges and make it easy for customers to connect with you while setting up virtual meetings with an online scheduling app and Prioritize online chatting with customers.

• GIVE EMPLOYEES FLEXIBILITY: Schools across the country are closing, as are offices, stores, businesses and commercial centers. With the country slowly moving toward total lockdown, you will need to be flexible with your employees’ time. But with technology, this has been easier to tame with the help of Robots and drone which delivers almost in all sectors with this as a contingency plan in case.

Five Ideas To Help You Sell More Effectively In The Digital World

1. Build e-commerce functionality on your site so customers can order your goods and services directly
2. Make sure you offer quick, inexpensive delivery to online shoppers’ home or business
3. Add functionality to your website so users can easily book virtual appointments
4. Offer webinars in place of face-to-face presentations
5. Implement an online chat tool so online buyers and browsers have a way to get their questions quickly answered.